Like many, I make use of my car’s GPS system to safely navigate the way to new, unexplored destinations.

The only snag is that it is +-10 years old and doesn’t have the latest changes to the roadwork systems.  As an example, the flyover on route to Century City was not yet built when the car came out.

So it merely says I am “offroad” and spins until I am on familiar territory.

In most instances, this is no challenge as the route is easily understood, usually, well signposted, and logical. There have been a few occasions, however, when this has been more than just an inconvenience, but could result in serious detours and delays.

But how does that apply to you? 


I like to ask aspiring entrepreneurs about their road map. 

It is a one-page summary of where they are (realities), where they want to be (vision)  and the key mileposts they must hit in order to get to their desired destination. (key outcomes).

In creating the strategy to build, launch and grow their business, the analogy of a road map is helpful.  (As are the references to a dashboard, detours etc)

Yet, as with my outdated GPS, it may be that the many and varied challenges being thrown up in 2020 and 2021 mean that the entrepreneurs’ road map isn’t always working.  Sometimes they too may be off-road.

Here are three strategies to consider when your Road map is ‘spinning’

Remember your True north

True North is your orienting point – your fixed point in a spinning world – that helps you stay on track as a leader. It is derived from your most deeply held beliefs, values, and the principles you lead by. It is your internal compass, unique to you, representing who you are at your deepest level. Simon Sinek writes a book called, “Start with why”.  Whenever I find myself spinning, I invest in the time to recall and remember my….WHY.   Doing so regularly can build resilience and perseverance in the midst of uncertainty.

Update your system.

I am aware that one can update an outdated GPS.  Doing so, will bring it out of a decade delay and bring me up to date. (Possibly even with live realities of traffic jams etc).

We sometimes become so comfortable with outdated technology, methodology, and even pedagogy….that we have lagged behind and are unnecessarily slow to respond to opportunities and problems that require agility.

Consider checking “your map” with a Cartographer.

Cartographers are concerned with all aspects of map-making (scientific, technological, and artistic). They are responsible for: researching, collecting, storing, retrieving, evaluating, and manipulating data designing maps.

In the instance of building your business, business coaches and mentors can play the role of your cartographer. Why? Because they have considerable experience in helping people get to their destination (Coaching); helping to identify roadblocks/detours (strategy) as well as insights into the vehicle (business) you are driving.  They may even have valuable insights into areas of growth that the driver needs to grow in (Personal development)

Remember, “Life is a journey with problems to solve and lessons to learn.  But most of all, experiences to enjoy”